Since 2010, Diageo and Cornerstone Agency have partnered with Mannion for a multi-year global campaign created for Bushmills Whiskey.
The campaign, dubbed "Since Way Back", plays upon Bushmills' status as the oldest distillery in the world (est.1608). Building on the idea of heritage, the campaign has become a vehicle for paying homage to the brand's rich history through a diverse group of influential brand ambassadors and their friends.
Jonathan has further reinforced this concept not only through his playful photographs of creatives such as Aaron Paul, Theophilus London, Chromeo, and Elijah Wood, but also through his unique ability to form and strengthen new relationships along the way.
Wall Street Journal